Business Technology Trends for October 2022
As a small business owner, being at the forefront of developing technology is hard to know what is right and affordable for your company. Tech plays a vital role in your business’s growth and efficiency.
Cybersecurity New fraud and malware tactics are evolving daily to target businesses. “According to research from BullGuard, nearly 60% of small businesses think it’s unlikely they will be targeted in a cyberattack. However, industry specialists IT Governance reported an 11% rise in security incidents in 2021 compared to 2020, totaling 5.1 billion breached records.”
Automation Small businesses are looking to save money and cover employee shortages. “With continued shortages of workers within select domains, automation investments will continue to increase,” Traub said. “Examples for small business include online pricing automation to balance profitability and revenue growth, as well as inventory management systems to ensure the perfect amount of inventory is on hand.”
Influencer Marketing Consumers like personal recommendations and they are trusting influencers more than traditional advertising. “Social media influencers and personalized marketing are becoming viable avenues for connecting with customers and showcasing products.” https://www.businessnewsdaily.com/10469-business-technology-trends.html
Technology should make people's lives easier and drive efficiency. Let’s talk about your business technology strategy. Never call an 800# again - call me!
Kimberly Briers-Moore 512-222-3904, techninja@itgirls.ninja, https://www.itgirls.ninja/
Business Technology Trends for September 2022
Technology is great when it worting through the digital noise can be confusing and time consuming. Technology should make people’s life easier by creating operational efficiencies, providing visibility and actionable data for better business decisions/outcomes by reducing time or costs to the organization. Here are some technologies that businesses are utilizing.
Artificial Intelligence (AI) is machine learning. When a computer or a robot does tasks that were previously performed by humans. AI can be used in many different ways to benefit companies. One area that organizations utilize AI is in predictive analytics. It can help companies predict consumer behavior and provides information that will allow them to make better decisions and even anticipate demand surges or declines. This is very important for retail and hospitality for ordering and inventory management.
5G (Fifth Generation) is the latest cellular broadband network. 5G promises faster speeds while reducing latency. The goal is to connect more people, machines, objects and devices. As more people and devices are connected to the internet, the demand for bandwidth increases. 5G is found in most major metropolitan areas.
Cloud Computing (Cloud) is when companies utilize virtual servers, storage, databases, networking or software instead of having them on premise. Google, Microsoft, Amazon Web Services (AWS), Dropbox are all examples of services that are used remotely. There are advantages to access information from any device from anywhere that appeal to businesses.
https://www.opengrowth.com/resources/small-business-tech-trends
Technology should make people's lives easier and drive efficiency. Let’s talk about your business technology strategy. Never call an 800# again - call me!
Kimberly Briers-Moore 512-222-3904, techninja@itgirls.ninja, https://www.itgirls.ninja/
Business Technology Trends August 2022
The rain dance finally worked; the children are back at school and gas prices are coming down - YAHOO! As we wind down summer and head into fall we are noticing these small business technology trends. More companies are focused on E-Commerce, Alternative Payment Methods and Customer Service needs to be more personalized and empathetic.
E-Commerce as a hybrid shopping model is here to stay. The pandemic shifted the brick & mortar mindset to shopping online, curbside and delivery services;providing the flexibility and convenience that consumers want. Small businesses should make sure that their website is mobile friendly with an easy to use interface for choosing and buying products or services. Most consumers want to shop local and support their neighbors. Making it simple will provide that positive experience customers seek.
Alternative Payment Options again the pandemic disrupted how people paid for goods and services when many businesses refused to take cash and moved to contactless payment methods. We are seeing more small businesses adding mobile pay, cryptocurrencies, mobile wallets and wearable devices as payment methods. Consumers want to be able to pay with their devices and not carry cash or credit cards.
Customer Service Experience (CX) We are seeing a shift in customer service experience expectations. “Customers want empathy; that comes from understanding them and speaking directly to their needs and concerns while being clear about the business's purpose and vision across all forms of operations, communications, and practices.” Customers also want website communication options: chat, email and phone to reach a business or their customer support team. https://www.paychex.com/articles/management/small-business-trends
Technology should make people's lives easier and drive efficiency. Let’s talk about your business technology strategy. Never call an 800# again - call me!
Business Technology Trends July 2022
This summer is definitely busier than last year and we are all grateful for the uptick in business! As the economic landscape changes, so do strategic business technologies. Creating operational efficiencies that drive revenue and a better customer experience are initiatives we see many organizations instituting now. Here is what we are seeing:
Cybersecurity Mesh
This is simply taking multiple security solutions or services and integrating them into an affordable, flexible architecture to protect the organization. SMB are a huge target for Ransomware because of the lack of expertise at the organization, absence of dedicated security budget and apathy towards new technologies.
Total Experience
This is a business strategy that integrates employee experience, customer experience, user experience and multiexperience across multiple touchpoints to accelerate growth. Utilizing internal and external messaging platforms, call center options for small business (no longer tied to a landline), email and video capabilities. Total experience can drive greater customer and employee confidence, satisfaction, loyalty and advocacy through holistic management of stakeholder experiences.
Internet of Things (IoT)
Most are familiar with IoT think connected devices in your home - Alexa, Ring Doorbell, Nest, Apple Watches. Vineyards are also taking advantage of technology to monitor real time conditions like weather status, soil conditions, humidity, efficient water use and irrigation management. These devices can also provide more granular information like ambient temperature, wind speed, UV radiation index, relative (ambient) humidity, leaf wetness and soil moisture.
Technology should make people's lives easier and drive efficiency. Let’s talk about your business technology strategy. Never call an 800# again - call me!
Kimberly Briers-Moore 512-222-3904, techninja@itgirls.ninja
https://www.gartner.com/en/information-technology/insights/top-technology-trends
https://blog.onesaitplatform.com/en/2022/02/16/digital-trends-in-the-wine-industry/